Updated: Apr 10, 2019
I've had some pretty big changes to my personal life this past year, and I've been struggling with a way to adapt my business to those changes.
I previously focused on portraits and weddings, but want to spend my summer weekends with my little fam jam, which means weddings will have to take a back seat (sorry, weddings). Does this mean I will never shoot a wedding again? Absolutely not. I will still aim to shoot as a second photographer for local weddings, and will still take on a limited number of weddings in a year if they work for timing and suit my new requirements.
Those of you who follow me closely know that I also created a side project recently, Tayler L Photo, which was basically a way for me to provide branding imagery for local entrepreneurs. I love the detail that goes into each shot, and this type of photography suits my current pace of life. However, I divested a TON of time and energy into Tayler L Photo and felt like I was ignoring Photography by Tayler in doing so. Why did I create a separate entity, anyways? I thought it would be better to keep my portrait and wedding followers updated with portraiture and wedding images, and not bombard them with pictures of food and locally created goods. As time went on and it became increasingly time consuming to keep up with both social media handles, and all I could hear in my head was "I think I've made a huge mistake" (a-la Arrested Development). I was simply juggling too much.
As part of my rebrand, I decided to scrap Tayler L Photo, and merge it into Photography by Tayler. I will be shifting to more family portraiture, individual portraits, content and marketing images, branding, and environmental portraits. I've also added a place for a few of my favourite landscape images to be viewed, and guess what, you will soon be able to purchase them as prints from my online shop too! I've been asked in the past why I don't sell prints, so I thought it would be silly of me to not include this as a part of my rebrand.
It was about time that I updated my website and created a brand spankin' new logo as well. Fresh new branding for a fresh new start!
Have any questions about rebranding? I'd love to help. Feel free to leave comments below.